You may know that MobiTV’s converged media platform powers live TV and hundreds of full-episode, on-demand shows, delivered to over 22 million users across our many products. We think that you might also be keen to know that you can now download those shows as well. We introduced our “Download & Store” feature last year on a select number of T-Mobile and AT&T smartphones, as part of our next-generation platform & services. Since then we’ve added it to over 20 smartphones, including the MobiTV application on the Verizon HTC Thunderbolt; multiple T-Mobile TV devices like the new HTC Sensation; and the AT&T U-verse Live TV application on the Motorola Atrix, BlackBerry Torch, HTC Inspire and many more smartphones. It’s a pretty simple concept, and one attuned to how people are increasingly consuming the content they love in a time-shifting world.If you want to watch a full episode of a show like “The Glee Project”, “Baseball Tonight”, “30 Rock” or even “Ice Loves Coco”, simply click on the arrow icon to the right of the show. Wait a minute – just watch this video below, and it will tell you all you need to know. The instructional video may be for T-Mobile TV, but the navigation method is just as easy on other services we power. You can save shows to your SD card or to the device itself, and watch full episodes on airplanes, on buses and trains, in bed or anywhere you happen to be. We believe it offers yet another media consumption option for the busy TV lover, one that matches exceptionally well to the way consumers have voted to time- and place-shift how they watch the programs they enjoy.
Our converged media platform bakes in DRM (Digital Rights Management) content protection that ensures that these downloads stay with the user, and can’t be copied nor shared. Access for converged devices is also supported, which allows for downloading on one device, and playback on a connected device. MobiTV's DRM solution is truly cross-platform, and the extensive investments we've made in this area on behalf of our mobile customers mean that it is ready to deploy elsewhere. So fill up your phone with as much TV as you can handle, and please let us know in the comments where you’re watching the shows you download.
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