What happens
when you take an innovative maker of set-top boxes and IPTV & hybrid/OTT
solutions like Amino Communications, and
pair them up with a leading provider of comprehensive managed TV Everywhere solutions? That would be us – MobiTV, Inc.
We sat down with Kevin Ross, our Senior Director of Business Development and a
key player in this partnership, to discuss just what does happen when TV
everywhere solutions become more lightweight, cloud-based and easier and
quicker deploy.
What does MobiTV’s partnership with Amino bring to operators
looking to deploy a TV everywhere solution to their consumers?
Kevin Ross: It really
helps telecom operators and cable & satellite providers bring a robust
multiscreen solution to market far more quickly than they otherwise would.
Putting together a fully managed network solution and deploying it to consumers
takes an immense amount of time and capital. By working with Amino, who already
deploy their set-top box with large operators, we’re able to couple their
leadership with the innovation that we’ve done in the cloud, and help operators
extend this set-top box TV to consumers on any screen, wherever they are. Now
they can bring the same sets of channels they’re already serving up at home to
their customers’ tablets, mobile phones and PCs.
Are there different models for an operator who might be
interested in deploying the Amino/MobiTV solution?
Kevin Ross: Absolutely.
We can support a hosted service, where MobiTV operates the solution in our data
centers, or an in-network deployment – where we deploy within the operator’s
network.
The joint
offering we’re doing, though, really gives operators a lower total cost of
ownership than they’d otherwise be spending on things like head ends and other
components of a fully managed solution. Think of what we’re doing as a “light”,
cloud-based, IPTV solution. The operators just don’t need to deploy a bulky,
expensive solution anymore.
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| Amino Freedom Media Gateway |
What does Amino gain from working with MobiTV?
Kevin Ross: Amino is all
about connecting people to the entertainment they love. We embed our strong DRM
protection layer, which gives content providers and operators peace of mind
that content won’t be illicitly shared, even when it’s untethered from the
living room and on multiple devices. It protects everything – including
HD-quality content.
We put years
into ingesting, encoding and delivering live TV, as opposed to simply
retransmitting on-demand content the way so many OTT providers do. Amino, at
the core, is a consumer electronics manufacturer, and by working with MobiTV,
they’re now able to provide their operator customers with a full TV everywhere
solution that includes MobiTV’s media playback system, our search and recommendation
capabilities, the DRM I mentioned, and so on.
What
does MobiTV gain from working with Amino?
Kevin Ross: Well, to
start with, we don’t build set-top boxes, and they built a phenomenal one
that’s won awards for its innovation and design. This partnership enables us to
demonstrate an integrated solution to different types of operators – MSOs, IPTV
providers and so on – and provide them with the ability to deliver an
over-the-top service, rather than saddling them with the traditional
fully-managed network approach. We can help Amino target an operator’s
broadband customers who happen to have lower bandwidth plans.
This
integration further demonstrates our commitment to being a premier technology enabler
capable of powering a full-service platform and a superior overall quality of
experience.
To contact Kevin Ross and the TV everywhere business development team at MobiTV, click on the "Service Providers" contact form here.
